Discover Therapies

Patient Recruitment Platform

Discover Therapies

Discover Therapies mission is to transform patients’ access to new treatment options, improve their health, and accelerate research to find cures. We aim to empower patients by letting them take control of their health.

As a small team, each engineering cycles were quite expensive and critical. As such, we needed to implement a process that allowed us to prove out, as much as possible, each feature we built. To do this, our team developed a lean comprehensive user research process that helped reduce the risk of execution.

The is case study goes how we developed a user research-driven product development process.

Integrating the UX and Product Development

The UX field has a wide range of research methods available. I wanted to curate a set of reliable research tools to help us make better product decisions.

One seminal resource I used to develop the UX framework, was from the Nielsen Norman Group's article that was aptly titled When to Use Which User-Experience Research Methods. First, it helped clarify which UX tools to use at each part of the product phase. Second, was the concept of the attitudinal vs. behavioral dimension. Essentially, we try to get feedback in terms of what "what people say" versus "what people do” because they are very often can be quite different.

Through the article, we worked out the following stages and tools to be used:

Discover Therapies Product Development

Strategize Phase

In this phase, we spend quite a bit of time listening to the all signals provided from various channels such as customer feedback, our internal team (product, sales, marketing, and the care team), and analytics. Three of the core tools we used during this phase included:

Interviews

Discover Therapies Product Development

We conducted interviews with patients, researchers and pharmaceutical representatives. Some were first-hand interviews conducted by me while others, especially the ones with researchers and pharmaceutical were by proxies through our sales leads. The interview helped us learn more about our users, uncover new pain points, opportunities, and usability issues on our site. Some of the core learning from the patient interviews include:

- Our patient generally have a lower income and have limited technological access.
- Prices of the treatment is a huge concern for our patients.
- Patients generally don’t understand and distrust new treatment options.
- Patients aren't aware of the many benefits these new treatments provide.
- There’s tons of red tape surrounding what we can show due to IRB approval and the conservative nature of our clients.

Analytics

Site metrics were also a core way we used to find where our next focus should be. Generally, we looked for a lagging part of a funnel or potential areas we could tweak and improve.

Email Surveys

Discover Therapies Product Development

Our team generally has a ton of ideas so we needed a way to quickly filter down to the core. The first method was to circle back to what our high-level company roadmap and goals were for the year. The second was, once we identified an area we wanted to focus on, from the user interviews, analytics, and team brainstorm sessions, we would use email survey to quickly validate and whittle down the list of new features we wanted to test out. This acted as a quick and dirty sanity check. Once we identify the features or area we could focus on, we’d move on to the next stage in which we start crystallizing the functionality.

Execution Phase

Once we’ve decided on the areas and features we wanted to test out. We would wireframe and prototype the features. This was the phase where we tried to validate widely different concepts to get mainly qualitative feedback from the user as well as any usability issues we had.

Remote Concept Testing and Moderated Usability Studies

Discover Therapies Product Development
Discover Therapies Product Development

Our team generally has a ton of ideas so we needed a way to quickly filter down to the core. The first method was to circle back to what our high-level company roadmap and goals were for the year. The second was, once we identified an area we wanted to focus on, from the user interviews, analytics, and team brainstorm sessions, we would use email survey to quickly validate and whittle down the list of new features we wanted to test out. This acted as a quick and dirty sanity check. Once we identify the features or area we could focus on, we’d move on to the next stage in which we start crystallizing the functionality.

Assessment Phase

Lastly, whenever possible, we would try to get behavioral and quantitative feedback to see if our proposed design actually led to the results we wanted.

A/B Testing

One of the main ways we were able to test our design was to fake the experience using an A/B testing tool called Unbounce which allowed us to quickly mockup and compared the various version we had.

Product Screenshots

Below are a snapshot of some of the mockups I've created for this platform:

Discover Therapies Product Development
Discover Therapies Product Development
Discover Therapies Product Development